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Red colors
can stimulate warmth, hunger, and excitement. Cooler colors
such as green and blues, enhance calm and content feelings.
Dark colors make objects seem heavier, while light colors make
them seem lighter.
Yellow may
reflect a lack of worry, while black a troubled state. Of course
not all colors mean the same things to all people. Yellow may
sometimes mean cheap, Green may mean money or greed, black may
mean elegance or death.
Color has
become a science and it is a much needed weapon as part of your
marketing arsenal. You will need to take great thought in choosing
color as it will identify you, because once a color is "owned"
it is associated with you and your company. I am sure you have
noticed this with examples such as Coca Cola red, Tide orange,
and John Deer Green. It is just as important to your identity
as your logo. If a shape provides a symbol, be aware that color
does the same.
Think carefully
when choosing colors! Applying a certain color to your product
is just plain logic.
For example:
In stores colors identify, flavors, brands, and products: Green
in a cleaner says pine- in a mouthwash says mint, blue very
often means strong mint- icy cool. Clear means additive free.
Red found in strawberries, cherries, and apples is very appealing.
You would never choose gray for laundry detergent because you
don't want gray clothes, you want brightly colored clothes.
Blue ,very unappetizing on a dinner plate, is much more successful
as a dinner plate.
Because
it strongly affects mood. Grays and browns seem somber and often
depressing. But they can take on a more cheerful attitude with
compliments of red. No matter how you use them they suggest
weight, or something heavy. This would provide your visitors
with a feeling of stableness and strength. Emotions like this
will help your visitors to associate your site with solidity
and confidence. Other colors such as burgundy, oyster, beige,
blues will also provide a feeling of solidity.
The list
goes on and on.
Don't over
look the issue of color with your business. Believe me it matters!
You see
once we lived in a black and white world. TV was black, printed
publications were predominantly black. All of that changed in
the 60's and has created a chain reaction that holds true today.
Color is the most important attention getter. As humans we bring
our own tastes to the world. How do we choose which color to
be identified with? What is the right color? Sometimes there
is no right answer you just have to take your best shot. But
the number one choice of Corporate America is still blue.
Pam Renovato
is the web master of a newly renovated: The Free Advertising Network.
What will you do when you discover all of those other marketing
packages don't work? Try using your use your teeth! 4 great memberships
one low monthly price! http://thefreeadnetwork.com
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