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"Use your logo to make your name memorable. A good logo creates a feel, an image, and a brand for your site. It can also lend an air of professionalism to your online creation. First impressions count. When prospects see an impressive logo, it gives the other aspects of your site a head start!." -Nik Efay, Owner BeKwik.com 'Virtually Free Logo Design'

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Red colors can stimulate warmth, hunger, and excitement. Cooler colors such as green and blues, enhance calm and content feelings. Dark colors make objects seem heavier, while light colors make them seem lighter.

Yellow may reflect a lack of worry, while black a troubled state. Of course not all colors mean the same things to all people. Yellow may sometimes mean cheap, Green may mean money or greed, black may mean elegance or death.

Color has become a science and it is a much needed weapon as part of your marketing arsenal. You will need to take great thought in choosing color as it will identify you, because once a color is "owned" it is associated with you and your company. I am sure you have noticed this with examples such as Coca Cola red, Tide orange, and John Deer Green. It is just as important to your identity as your logo. If a shape provides a symbol, be aware that color does the same.

Think carefully when choosing colors! Applying a certain color to your product is just plain logic.

For example: In stores colors identify, flavors, brands, and products: Green in a cleaner says pine- in a mouthwash says mint, blue very often means strong mint- icy cool. Clear means additive free. Red found in strawberries, cherries, and apples is very appealing. You would never choose gray for laundry detergent because you don't want gray clothes, you want brightly colored clothes. Blue ,very unappetizing on a dinner plate, is much more successful as a dinner plate.

Because it strongly affects mood. Grays and browns seem somber and often depressing. But they can take on a more cheerful attitude with compliments of red. No matter how you use them they suggest weight, or something heavy. This would provide your visitors with a feeling of stableness and strength. Emotions like this will help your visitors to associate your site with solidity and confidence. Other colors such as burgundy, oyster, beige, blues will also provide a feeling of solidity.

The list goes on and on.

Don't over look the issue of color with your business. Believe me it matters!

You see once we lived in a black and white world. TV was black, printed publications were predominantly black. All of that changed in the 60's and has created a chain reaction that holds true today. Color is the most important attention getter. As humans we bring our own tastes to the world. How do we choose which color to be identified with? What is the right color? Sometimes there is no right answer you just have to take your best shot. But the number one choice of Corporate America is still blue.