The Psychology of
Color and Internet Marketing
by Pam Renovato
marketers it is imperative that we constantly look for ways
to make a good impression on our viewers. Your business depends
on it. We only have a short amount of time, before a decision
on whether or not we are professionals will be made. We must
make good use of this time.
instant we have at presenting ourselves to viewers is our web
page. Which brings us to the importance of good design and proper
color choices. First impressions are very important. We must
make the best of them because we are only allowed one.
this is your store front, and you must treat it respectfully.
While content, customer service, a niche in your market, and
a high subscriber list, are crucial to your life on the internet.
Good web page design and proper color choices, are crucial as
well. It is a good part of the reason why viewers
bother to look over your content at all. Regardless of how incredible
your content may be, you need to welcome them and make them
feel at home, while they are there. Or they will leave.
you can control the mood of your visitors by using certain color
choices? This is a simple concept that is very often ignored.
are very often triggered by color. You need to know which colors
trigger which emotions.
make the difference between buying and selling. If used correctly.
You need to choose the right color combinations for your site
we, buy, eat, wear, and all of the things that take up space
where we live, work or play, all have colors. These colors provide
a psychological and emotional response in everyone. These responses
reflects who we are and the things that we think and feel.
the first thing we notice and the last thing we forget. If used
properly it can be a powerful tool. It is the doorway to our
deepest thoughts and feelings, and desires. This is an issue
should you use?
is always best to keep your main content on a white background.
This is easier on the eyes and will provide a sense of professionalism.
The color white triggers emotions such as:
purity, peace, and perfection.
is an important color, you will probably want to compliment
your site with other colors as well. After all, there is creativity
in each and every one of us. There is huge color spectrum for
us to choose from. Which colors are best!
a few ideas to help you....