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Welcome to BeKwik.com - Home of $20 logos since year 2000. We provide virtually FREE Logo Design! Tell someone about us- they'll love you for it!


"Use your logo to make your name memorable. A good logo creates a feel, an image, and a brand for your site. It can also lend an air of professionalism to your online creation. First impressions count. When prospects see an impressive logo, it gives the other aspects of your site a head start!." -Nik Efay, Owner BeKwik.com 'Virtually Free Logo Design'

 

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1) Long lasting style.

It is often tempting to adopt a design that looks really cool at the time but that can become outdated very quickly. This leads to the logo being constantly changed. Your logo designer should resist the urge to change your logo unless it is really necessary. It is only after consumers frequently see your logo that people may start to notice it. (Sometimes this is after you are already bored with it)

2) Distinctiveness.

It is interesting to note that many new companies adopt logo styles that are very similar to everyone else's. Don't go overboard though, your designer should be sensitive to cultural norms. A really wacko design wouldn't do well in a funeral home. However, you should still seek distinctiveness.

3) Appealing to consumers.

Your logo must be appealing to those who aren't affiliated with your company. This means you must test your logo. Show it to your customers and see what they think. Ask them what emotions it evokes in them.

4) Conveys the right image.

What image are you trying to get across to your customers? Corporate? Upscale? Franchise looking?

5) Legibility

No matter what you do, if people don't understand your logo, then it will be ineffective. Who are you trying to target? Where are you going to be displaying your logo other than your web site? Will it be on your letterhead, business cards, auto signs? Does your logo put out the same message no matter where it is displayed.

In conclusion, your logo is central to your company's "personality". Even if your company has a great personality, if your logo doesn't convey that, then people may get the wrong idea and never do business with you. Within your logo and company name is held all of your investments, because it is this clear, identifiable aspect of your brand that the consumer uses in selecting your company or purchasing your products.


The author, Nathan Cain, has been designing logos for companies old and new, for over 8 years. You can see a sample of some of the logos he has designed, at his company's web site. View his samples here: http://www.Web-Magnets.com/CustomLogo.html

He is also the publisher of FREE Internet Marketing Newsletter, entitled "Make Your Business a Web Magnet". If you would like to receive weekly advice from Nathan on ways to improve your marketing efforts please send an email to mailto:web-magnets-subscribe@t... Or visit http://www.web-magnets.comIf you subscribe, you could win a FREE magnetic sign to advertise your web site with your car!




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