Is Your Logo Helping
or Hurting Your Business?
of your logo can mean the difference between success or failure.
It can be that simple!
and Logos make up the most international language in the world.
An excellent logo can cross many barriers and provide your organization
with a means of delivering to your customers an unequivocal
and uniform message.
company has its own "personality," and just as human
personalities are complex, so too is your company's personality.
A successful logo is a means of condensing a complex reality
into a single, simple statement, one that can be controlled,
modified, developed and matured over time.
needs to be much more than just a distinguishing mark for your
company. It must be an indication of quality, value, and reliability.
logo do these things successfully?:
your company, product, or service.
it from the mass of other similar companies.
information as to your products value and quality.
VALUE by causing you to provide a quality service in order
to maintain your company's reputation.
potentially valuable assets. When people see your logo,
can they tell by the design that your product or service is
of high quality.
logo doesn't do these things, then you might need to update
it, possibly seeking professional advice.
logo design really that important?
It is extremely
important! Your logo is a part of the foundation on which you
build your brand. Especially since the recent explosion of Internet
businesses, but even before that, consumers have an overwhelming
variety of choices. Chances are that whatever you are selling,
there is something similar to it available. Chances are there
is someone in direct competition with you right now. Yes, there
are very few products that are shielded from direct competition
because of a patent or for some other reason.
It is because
of this that much of your efforts in marketing and branding
should be concentrated on building a distinctive and differentiated
"brand personality" for your company.
success of Coca-Cola and Pepsi-Cola. There is some difference
between these two products, but this difference is very subtle.
Plus, there are hundreds of other brands of cola on the market.
Even so, these two brands, Coke and Pepsi, are able to dominate
the worldwide cola market. What is the main factor for their
success? It is the strength and appeal of their brands.
is the foundation for their brands?
their powerful Logos!
is the means by which you can distinguish your products and
services and therefore serve both your needs and the needs of
Ok, so what
are the TOP 5 components that make up an excellent logo?...