Have To Do With It?
bet you'd be able to tell me, in 10 seconds or less,
the colors that McDonalds, Burger King, K-Mart and Wal-Mart
use. That's because they have used these colors, their
logos and even their slogans to "brand" themselves.
Branding helps clients "remember you".
a business owner, you too can "brand" your business.
An example would be my website, Welcome Kit, forms,
business cards etc. They all contain the same colors,
fonts, logo, and graphics. Actually, even my website
name "coach maria" brands me. I've met individuals who
think they "know" me, or have met me before, however,
I don't know them! When we figure out where they know
me from, it's from a discussion group or my website.
the time now, as you start your business, to decide
what colors you'll be using in your branding campaign.
A few things to remember about colors: a) Colors may
appear different when used in print media (such as your
brochure) vs. on the Internet. b) Different browsers
(Microsoft Internet Explorer, Netscape Navigator) show
colors differently. c) The same color on different parts
of a page (the background and border, for example) may
look different, even in the same browser. d) On the
Internet, white is a color. If you do not "name" it
white, then it will appear as gray on Netscape.
before you decide on a color for your website, check
the color in a few browsers. In fact, if you're a web
designer, designing a color page may be helpful for
your clients. You can view a sample color page at http://www.coachmaria.com/colors.html
Use the websites below to assist you in choosing colors
for your business.
of Color, Sandra K. Webster Online slide presentation.
Does Color Affect Your Life? Various articles.
what each color denotes and includes a color planning
Career and Personality Test.
Colors and Tutorials
Part 4 Colors.
Chart and Character Resources for Web Designers.
Charts - Simple to Use RGB Hexadecimal Colors. http://html.about.com/library/bl_namedcolors.htm
graphs for interior designers, graphic artists, web
designers and you if you enjoy playing with color.
Copyright 2001 All Rights Reserved. Maria Marsala, Business
& Life Coach. You Can Create and Promote Your Online
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and to register, www.coachmaria.com/ezineclass.html