Copy is Too Skimpy to Work!
every day I hear from somebody with a web site that
isn't selling well. "Can you please take a look and
let me know what we're doing wrong?" they ask. Sometimes
their product isn't very good. Other times their price
is wrong. But more often than not, the problem is with
their web site copy.
have really gotten the hang of creating fine graphics.
Many sites have killer logos, delicious product photos,
and clever drawings. But where is the copy?
sites that aren't doing their job have a complete lack
of good, clear, easy-to-understand copy. While the Internet
has lots of eye-catching graphics, it's still media
that delivers its messages through writing and reading.
these tips to make your web copy effective and your
web site sell:
Start with a headline that talks about THE VISITOR.
Your headline should include something in the customer's
life. That is the only way to get their attention. Once
your headline gets attention, it's a snap to get people
to read deeper into your copy.
Can Save $1000's With This Simple Improvement"
Hurting! Affordable Supplement Reduces Discomfort"
Will You Have Enough Money To Live Right?"
headlines talk directly to a pressing concern the target
reader has. If you need to save money before you can
earn a profit, or your back is killing you, or you're
tired of scrimping by every month... these headlines
would get your attention and make you READ.
Use one easy-to-read paragraph at the top of your page
to simply explain what you do and who you do it for.
I'm blown away by the number of sites that make you
guess what they do. You have to read through three links
before you find out, and even then you aren't sure.
but your mother is going to have the patience to hunt
for what you can do. Most people click away within 3
seconds if they can't figure out what you can do for
After a few short introductory paragraphs, list your
product or service's features in bulleted style. Connect
each feature with the benefit it gives the customer.
example, if I were to list the features of this article
they might look something like this:
Quick to read--Improve your site's selling power in
just 5 minutes.
Headline secrets--Find out how YOU can grab readers
and make them read your offers.
Intro paragraph--Learn the easy way to start your web
page so people don't click away.
of us are a bit slow to explain the benefits of our
product's features. We figure anybody would automatically
know that a "Rolo filter 2002" will improve gas mileage.
But that's assuming too much. Most visitors DON'T know
how your product can help them. You have to show them
how it helps AND make sure they understand it's meant
for someone like themselves.
Use words to paint two pictures. Your first word picture
should be of how bad the reader's life is. Describe
the problem he has, then show how things will get MUCH
WORSE if he doesn't fix them.
paint a word picture of your customer's life AFTER they
use your product or service to SOLVE their problem.
Describe how much easier, more productive, less stressful,
and satisfying their life will be with your product.
may not remember all your features, but they will never
forget the picture your words painted in their minds.
Flynn is a big fan of the Incredible 900 Word Sales Letter.
It pulls you in with a great headline, then keeps you
on the site until you buy. For a limited time, get your
own original professionally written 900 Word Sales Letter
at a low, low price at http://WhizLetter.com Reach Keller
at mailto:keller@W... or 801-328-9006.