Steps To Web Wealth
lot of people and companies have websites. They also
have products and services they want people to know
about. Unfortunately, most of these people and companies
waste most of their time on things that don't help them
to make money. Here are 7 areas to focus on that will
help you make more money:
Remember that marketing is more important than what
your product is. If you have the greatest product ever
and no one knows about it you won't make any money.
response marketing online is very similar to direct
response marketing offline. 90% of your time should
be invested in marketing because nothing else will make
you money. Don't waste time figuring out how to do it
right. Study the people who have already spent time
and money on learning what does and doesn't work. Then
you can spend more of your time on collecting cash.
You must have a back end product to make good money.
The way to make the most money is to first offer FREE
information that is valuable. This will begin your relationship
with a customer. Then have a product that is under $50
for a front end. Make sure the front end product is
somehow connected to the back end product. For example,
if you sell a $10 book on shaving points off your golf
score, you want to have a back end product like a $300
course on the best proven techniques for the most effective
golf swing ever.
Your product needs to be valuable to your customers.
They need to believe that what they receive is worth
a lot more than what they paid for it. That will make
them a life-long customer. Sell them something worthless
and they will be unhappy and they will be gone forever.
Sell products you believe in or don't sell anything.
Give your customers FREE bonuses and more than you promised.
Under promise and over deliver. Make your customers
say "Wow!" when they receive your products. Don't just
make them happy, blow their minds with how much value
they get from you.
are thousands of low cost bonus products you can throw
in as a thank you. Even better, these low cost bonuses
can make your customers a lot of money and they will
appreciate you more. Besides, it's more ethical and
fun and creative to build in great extras and bonuses
for people. The bottom line is the more you give the
more you get.
Get opt-in e-mail addresses. This is like gold for you.
The only real purpose for a consumer website is to capture
leads and to sell products. By leads I mean e-mail addresses.
You want to build up a customer list and then you want
to work it repeatedly. Send out a monthly e-zine that
offers FREE valuable information and mentions similar
products they may be interested in. They may see something
that a friend of theirs will want to buy from you.
key here is that these people ask to be on your list,
you give them FREE information that has value, and they
can unsubscribe at any time.
Build a relationship. It is much easier to sell someone
who has had a good experience with you than someone
who has never heard of you. Most companies ignore this
fact and spend thousands of dollars each month trying
to bring in new customers while they ignore people who
already bought from them. Pretty stupid, but that's
how most businesses operate.
Never stop learning. The best and richest marketers
in the business spend the most amount of money buying
books, tapes and courses that keep them on the cutting
edge. Why? Because no one knows it all and new and better
ways to market are discovered every day.
is a lot of valuable FREE information available online
that is easy to find and can make you a lot of money.
One good idea can be worth hundreds or thousands of
dollars in future sales for you. So invest in yourself
and your future.
7 simple steps can mean the difference between struggling
to stay in business and struggling to keep up with all
the orders coming in. Which struggle would you prefer?
Greene, M.A. is a marketing & life coach & editor of the
Net Profits newsletter. Get 2 FREE eBooks & a FREE report:
"Million Dollar Emails","How To Start Your Own Traffic
Virus" & "The 13 Deadly Internet Marketing Mistakes Almost
Every Business Is Making..." mailto:webmaster87-956@a...