Uniqueness - that
quality which sets you apart from the rest
The initial
contact most people have with your business is with your business
image. Perceptions on whether your business is a tin pot operation
or a slick multi-million dollar multi - national corporation
are often made with the image of the business in mind. Consider
Coca-Cola and the lengths they go to market there image. It
is no luck that they are the giants they are,
The art
of marketing image begins with some understanding of human nature.
Each of us market ourselves everyday, the way we dress for work
and for play is in fact marketing ourselves. The need to attract
and feel wanted and needed is primary in most people. Setting
image is paramount in achieving any goal in
this area.
Converting
this into a business sense is in fact not that hard. The primary
aim of most business is to survive. This survival depends on
the business attracting customers or clients firstly and then
to satisfy their wants and needs. You happy, They happy: scenario
I'll give
you an extreme example of what I mean:
" A
small homebased business, a mail order business puts ads into
the classifieds of the daily paper looking for people to check
out the new beaut gismo they're selling. In response to a request
for information they reply with a hand written intro letter
and a photocopied blotchy image of the item. Guess how long
this business would survive?
Image is
the "whole" face you show to customers, the ongoing
relationship you have with them and what you put into all of
your stationary, letterheads, logos, bizzy cards and promotional
material. It is part of what is your uniqueness and depends
on how you wish to be seen by the world, because it is the world
that will judge your business effectiveness. Image stands between
success and failure, mediocrity and excellence.
The Cost
of setting up this image need not be extreme, in fact with the
advent of advanced word processing and desktop publishing systems
and the Internet, the costs can be minimal and dispropportionate
to the actual increase in business.
The setting
up of a business image is one point, marketing that image is
another altogether - check out John's section on Marketing for
the Internet as this has some good hints that will assist you
in both Internet and land based business.
The
team at Martwiz: John Kirkwood, Linda & Phill Hunt, specialise
in Home Based Business resources, tips and advice. Martwiz is
a one stop shop for business opportunities, products and services
including web design. Visit: http://www.martwiz.com
Email: info@m... Articles: http://www.martwiz.com/articlelist.html
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