Traffic but Still Low Sales? Ten Ways to Selling Success
Cullins © 2002
you put a lot of effort, time, and money into your site
and are frustrated with lackluster sales? Are you planning
to put a new Web site and don't know where to start?
you are like many business professionals out there,
you know your subject, you are an expert speaker or
coach in your field, you are even passionate about it.
You have great products and services to sell.
do you translate those into benefit-driven headlines
that pull sales? If you have already put your Web site
up did you address your purpose? Do you want to inform,
communicate, help? That's fine, but if you want to sell
something, you will drive your potential customers away
with such non-effective phrases as "welcome to my site,"
Here's by product " long paragraphs of your bio on the
home page, your book's introduction, or "subscribe to
have only 10 seconds to impress your potential buyers.
don't care about anything except what you can do for
them a reason to buy.
never too late to refresh your home page and others
with "marketing pizzaz." Your home page deserves time
and effort and some money. You will need to edit it
several times before landing on just the right phrases.
Without these and continuous maintenance, Your unguided
efforts are wasted.
write compelling, emotional , benefit-driven copy to
inspire people to take out their credit cards to buy
your unique, wonderful creations. You can when you apply
the following power "Marketing Pizzazz" techniques.
Write dazzling home-page copy that gives your customers
a reason to click to your product.
"click here" following your headline such as "Quadruple
your Web Sales in Less than Three Months" send your
visitors to a short sales letter or bulleted benefits
and a choice to "buy now." Before I learned this ultimate
powerful technique, my Web sales were flat. Since incorporating
copywriting with "marketing pizzazz" my brand new Web
site sales jumped from $75 in August to over $2,665
by December 20.
2. Preplan and Know your Web site's purpose. Without
a clear purpose, your visitors will be confused and
leave. If you are a coach, make sure that is clear.
Put up your audience concerns and challenges. Then follow
those with bulleted solutions you can give them. If
you have a book to offer, make sure your navigation
bars and copy are strong, so your visitor will go to
your order page.
you ever visited othe Web sites and leave wondering
what are they selling? What can they do for me? What
do they want the visitor, to do?
Sell your products and services through brave, bold,
headings. Headings can ask a pertinent question about
you visitors hallenges, such as "Are your Web sales
puny?" Or, "Are you frustrated not being in the career
you love? Headings can use a benefit statement such
as Quadruple your Success (you name what it is) with
one feature it works with, such as the Online Promotion
Tool Kit (name your product or service).
4. Use sparkling testimonials from the rich and famous
on your home page and all others about each product
or service you offer.. You may have them for your product
and service, but do you have them for your ezine, free
articles, and Web site? When other people in your field
praise you, your visitors are likely to trust them opinions.
It's often better than tooting our own horns.
Support your home page "Marketing Pizzazz" copy with
proper links to product sales letters, stories, and
service. Let's say you have a bold heading "Quadruple
your Web sales in Just Three Months with Opt-In Ezine
Articles." Place a "click here" next to it so you make
it easy for your visitors to buy. Where will you take
your visitor? To your sales letter, of course!
Make your layout clear, clean, and consistent. You need
to organize each page in the same layoutâ€”such as left
centered, right centered, or centered. If you mix designs,
your would-be client or buyer will think you unprofessional.
Go to other Web sites and choose a design that resonates
with you. Keep every page in the same format.
Use color, font changes, small graphics to spice up
your site, but remember to use a lot of white space.Too
many large graphics make your site load slowly, and
your visitors will leave before seeing how you can help
them. Without easy-to-read copy and clear navigation
they will also disappear. Remember the "10 second" rule.
you are like me, and have a content-dense site, it's
OK to include long copy as long as you divide it into
bite-size pieces with plenty of headlines. A good ideas
to to ask your friends and associates to visit your
site to report glitches and feedback. What turns them
on or off? They often see what the creator is too close
Put your information in short paragraphs. Visitors love
free content, but when they see a long line of print,
they get discouraged because they want their information
fast, clear, and concise. Make each paragraph only 4-6
lines. Online readers want easy-to- read material they
can get the main points from , and they want it faster
than light rays.
Be consistent with your headings and body fonts. Do
not use all capital letters in your articles or headings,
unless a few for emphasis. They are hard to read. Do
not use the same font for headlines and titles as you
do for the body of information beneath. This mistake
makes it hard to distinguish the two.
you are a non-techie like myself, you can use primarily
two fonts: "Arial" for headings, and "Times Roman" for
the body. Notice the no tails in Arial (called sans
serif), good for short copy. Times Roman and other serif
style fonts (with tails) make it easy for the reader,
because the words are more recognizable in this style,
making them easier to read.
Use dividers such as ======, or ++++++ when you change
topics. These can add variety and help your visitor
to see your message more clearly. These are often used
on business ezines. Each publisher makes their ezine
their own by their personal choices.
your home page must give your visitors a reason to buy.
Use these "Marketing Pizazz" techniques throughout your
site. Think right now, what is it I need to act on next
to manifest more dollar success on my site?
Cullins: author, publisher, book coach From: _Ten Non-techie
Ways to Market Your Book Online_ http://www.bookcoaching.com/discounts.shtml
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