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How to promote
your business by saying "Thank You"
by
Nily Glaser
In
today's hurried business world, thank you and appreciation
are most commonly reserved for the Christmas season.
Small
and large businesses from home-based to conglomerates
give and receive gifts at that time of year. The problem
is that unless the gift is personalized with the giver's
logo and information, the recipient may not realize,
or forget, who sent it.
Did
you ever wish to acknowledge a gift only to find yourself
confused about who sent what? Did you ever take cards
off gifts and misplaced them?
These
dilemmas are commonplace and frustrating. There isn't
much you can do about gifts you receive but you can
eliminate such a situation from those receiving gifts
from you.
To
create good will and advertise "without advertising
" it is wise to send a thoughtful, unique and long lasting
thank you gift, which will be displayed, or used constantly.
This
is one reason for the success rate and high appeal of
personalized coffee mugs, wearing apparel, card carriers,
calendars, office aides, office decorations, collector's
items and conversation pieces and yes, a most unique
concept, personalized candles.
Personalized
gifts range in price and in impact and fall into three
major categories.
1.
Gifts used by an individual have an impact on the individual.
The recipient will think of you when using the gift.
2.
Gifts used in an office setting have an impact mostly
by the virtue of name recognition by the recipient,
office personnel and visitors who will notice your business
name.
3.
Gifts that are displayed. Have the highest impact. Just
like a trophy or a certificate, an eye catching, pretty
or especially interesting displayed item will generate
questions and request for information.
In
some situations, starting a conversation may feel awkward
and a prominently displayed item may serve as an icebreaker.
That may help clients and customers, even those who
might be otherwise intimidates or shy feel at ease.
The
following suggestions will help you make a great impression:
1.
Give a unique gift, a one of a kind item a gift the
recipient is unlikely to receive from anyone else.
2.
Stand out! Be genuine! Do not wait for the Christmas
season to give or send a gift. Think about how special
you feel when someone conveys "Thank you" or ". appreciate
your business" etc. when you least expect it.
3.
Give or send a gift that will be used or displayed and
enjoyed for a long time.
4.
Personalize your gifts in such a way that they serve
as unintentional advertisements.
You
probably wonder about what would be considered, and
how to find unique gifts. Some ideas might come from
talking with your colleagues, from specialized catalogues,
from searching the Internet, from recommendations, and
of course from unique gifts you received, personally.
I
have one more suggestion about gift giving. Don't wait
for the Christmas season to say thank you. When it comes
to gifts, the least expected, the most remembered.
Copyright
(c)2000-2001 Nily Glaser All rights reserved
Nily
Glaser is the founder of both Candles By Nily and of A-wedding
Day, A very popular Wedding Resource and Information Center.
She is also the publisher of the free A-wedding Day newsletter:
To visit the site click here: http://www.a-weddingday.com | 
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