Site and Improve Profits With This One Simple Tweak
Nik Efay (owner of this site)
your site starting to look a little outdated or boring?
Well, you could always do a complete site redesign,
but that would either require a lot of work from you
or a lot of money from your bank account.
But what if you could dress up your page with one simple
tweak, something that seems so insignificant, but is
really the most important element of your image? Iím
talking about your logo, of course; that little symbol,
graphic or image that defines your business at a glance.
you might be asking yourself, "Can a new logo really
make that much difference? Arenít they usually off in
the corner somewhere, barely noticeable?" In answer
to that question, ask yourself this, "Is Nikeís or Cokeís
or Leviís logo unnoticeable?"
can choose how prominent to make your new logo. You
can display it in a corner of your website or spread
it across the top like a headline for everyone to see.
But either way, people are going to see it, not because
they are consciously looking for your logo, but because
their subconscious registers the image as the representation
for your business.
have more power than you think. They give your site
visitor their first and last impression. They stick
in the mind as your branding, allowing people to recognize
you immediately next time they come upon your site,
one of your advertisements, or one of your products.
of the biggest companies in the country rebrand themselves
every few years, just to stay looking current and progressive.
For example, Quizno's has done some recent rebranding
and Burger King rebranded a couple of years ago. Nike
keeps their original branding, but branches off into
new brands like Nike Goddess and Nike Town. A lot of
soft drinks are rebranding lately with a new look, like
Mountain Dew, Coke and Sprite. You'll still see their
original logos, but you'll also see bottles with new
logos and color palettes.
new logo says to your visitors, "I am doing so well,
I had to get a new logo to represent the new me." And
people only buy from Internet businesses they know are
doing well. No one wants to buy from an Internet business
that might go under by next month.
before you go out and spend hundreds on a new site design,
or lock yourself away for a week to redesign your site,
consider the difference the smallest tweak can make;
especially when it involves your logo.
Efay is a professional logo designer and founder of BeKwik. See his tips for getting design that
produces results at http://www.logo-design-logo-design.com
Get an expertly created custom logo at an extraordinarily
affordable price. Reach Nik at mailto:firstname.lastname@example.org