Position On Branding?
by Robert Wardrick
also known as "Branding" is the status of
your enterprise in the minds of prospects.
market position is what motivates "choice before
purchase" i.e., consumers choice of your products
and services over your competitors.
"What's Working, What's Not". Brand marketing
in phases will allow you to test the strengths and weaknesses
of your marketing mix.
- Phase 1. eMail
- Phase 2. Direct postal mail
- Phase 3. Telemarketing
- Phase 4. Classified ads
- Phase 5. Publish ezines
- Phase 6. Write articles
- Phase 7. Joint-ventures
- Phase 8. Free Community Service Sponsorship
Community Service Branding;
Cameron, a dentist opened his first office and started
making house calls to service elderly patients. This
community service proliferated his business to open
a second office in record time.
phase should be designed to position the business to
your target niche.
"the Battle for Your Mind"
by Al Ries & Jack Trout
Available at http://eBay.com
by Jay Conrad Levinson
Available at http://gmarketing.com
Wardrick is publisher of Planned Businesshood Post tm
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