Keys to Persuasion Magic
persuasion is more a case of pressing the right buttons
than most people realize. If you could learn to be even
more persuasive than you already are imagine the difference
that would make to the quality of your life. Consider
for a moment the difference it would make to your confidence
and to how other people treat you if you could count
on always being able to express your self in a way that
causes people to really pay attention to you.
a few critical distinctions can supercharge your communication
Appeal To Peoples Values
are the criteria by which people make sense of all the
information they must process before making a decision.
In simple terms, your values consist of what is most
important to you.
you ask someone: what is most important to you about
....? They will tell you their values. Let's say you
ask them their career values, what is most important
to you about your career? They might answer: money,
approval, and winning. Speak to them in terms of these
values and you will have their attention, talk about
what is not important to them and don't be surprised
if they fall asleep!
In the case of this example if you wanted to hire this
person, you would grab their interest by showing them
how they could have more money, approval and win more
often with your company. If instead you talked at length
about the modesty, politeness and punctuality of the
workforce you would be wasting your time.
you ever wanted something so much that your nerves got
in the way of expressing yourself clearly? That rush
of excitement just seemed to burn out some critical
you absolutely need to be at your persuasive best ironically
you must also feel that you can walk away from the deal
or discussion without getting what you want. Developing
emotional detachment while still pursuing your goal
is a powerful skill that more people could do well to
master. How can you let go of the feelings while still
wanting the goal?
through the scenario again and again in your mind, and
see everything working out in your favor. Picture it,
hear it and feel it going your way. Only when you have
visualized this in great detail are you ready to let
yourself: could I just let go of wanting this to happen?
Spend a few minutes asking this question until you feel
at peace about your goal, when you feel at ease you
will know that you have let go.
Letting go is vital if you are to be at your persuasive
best. The best influencers prepare emotionally in advance
of the big event, you now know how to join them.
Be Persistent And Count To Ten
once worked for the best salesperson I have ever come
across. I could never figure out what it was he did
differently to everyone else. What was the secret to
doing so much better than everyone else?
day I asked Paul what his secret was and he told me.
He said that he will listen to *No* ten times before
he even considers giving up on a prospect. Whereas most
salespeople grow weary or give up after hearing No the
fifth time, Paul is only getting started!
took on board his philosophy and immediately found that
I was catching more of those tricky sales as well as
enjoying the selling game a little more. Be persistent
with a smile on your face and count to ten!
Murphy is a freelance business writer. He publishes a
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