Getting Name Recognition
Without Touching Your Computer!
businesses fall into the common trap of limiting themselves
to Internet advertising. In fact, the companies that succeed
are usually the ones that can cross boundaries and create a
presence both ON and AWAY from the computer terminal.
that successful companies integrate Internet- and non-Internet
advertising is to come up with creative ways of having their
name seen by potential customers. The key here is that if your
customers see your name away from the computer, they will remember
it when they sit down and start using their search engines.
countless ways that you can create name recognition for your
company. Here are three techniques that I've seen work really
* Wear Your
Advertising: Try having customers WEAR your ads. Logos and slogans
printed on shirts, hats, even underwear is a hot trend in advertising.
People in the ad biz call them "wearables."
a big increase in the number of companies that allow casual
dress days. That is a great opportunity to get your wearable
message in front of lots of people in a particular industry.
Prospects are much more likely to consider and purchase business
services and products if they get your ad message while they
are at work.
local yellow pages under "advertising specialties."
It is not unusual to find a small home-based shop producing
top notch T-shirts and jackets. If there isn't a supplier near
you, check any search engine with the terms-advertising, wearable.
Dozens of links will pop up.
* Put a
Sign On Your Car: As our cities sprawl with growth each year,
many of us find ourselves commuting ever longer distances to
work. Long commutes in slow traffic are making signs on automobiles
an effective low-cost way to advertise.
use magnetic signs, window stickers, or have your message painted
on the side of your car, van, or tuck. Check the Yellow Pages
for a printer, sign company, or banner maker who can provide
we tend to drive along with the same clump of cars for significant
distances, people can see your sign for 15 to20 minutes. Your
signs can work as a prolonged highway infomercial.
* Take Advantage
of Billboards: Billboards are a classic way of reaching customers
in a specific neighborhood. You can target certain routes to
work, residential communities, even workers at particular plants.
states and communities allow billboards. You may have to use
posters or small signs. These are even more effective in areas
that don't have billboards.
billboard message simple. There is no way people will understand
detailed copy at 70 miles per hour. Instead, let a photo help
tell your story. A headline, graphic, and two bullets are generally
the most your can effectively use.
are always interested in creating "Brand Recognition"
for their products. That's why you see so many commercials that
don't seem to be selling much of anything -- they are simply
trying to get you to remember the NAME so that it will come
to mind when you make your next purchase. As a small businessperson,
you can do the same thing by being creative with your advertising
and thinking outside the computer "box."
for ways to market your product, service, or idea? Ask Kevin!
He'll give you fresh promotion ideas free--no obligation. Reach
Kevin Nunley and his staff of marketing experts at kevin@d...
or 801-328-9006. See the promotion packages that are working best
for his customers at http://DrNunley.com