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"Use your logo to make your name memorable. A good logo creates a feel, an image, and a brand for your site. It can also lend an air of professionalism to your online creation. First impressions count. When prospects see an impressive logo, it gives the other aspects of your site a head start!." -Nik Efay, Owner 'Virtually Free Logo Design'


Go Offline and Increase Your Traffic

Copyright 2001 Terri Seymour

Having an online business entails neverending online promotion, but do not forget to promote offline as well. There are many ways to spread the word offline about your business. Try a few of these affordable and easy ideas. These ideas are simple, yet can bring your site many visitors.

Flyers - Design and print flyers right from your computer. Post them on bulletin boards at grocery stores, churches, malls, post offices, banks, etc. Use brightly colored paper to get people's attention. Make the message interesting enough so they want to visit your site.

WebDecals - Purchase a WebDecal for your car. Promote while running errands, shopping or wherever you have to go. They are easy to use and inexpensive.

Local Papers - Run your ads in local newspapers. You can usually get these at very reasonable rates. Ask your local paper if they would consider doing a story about your business. Local papers frequently do a write up for local business owners.

Business Cards - Always have business cards on hand. Stick one in your monthly bills when you mail them out, leave one on the table with the tip when you leave the restaurant, stick them on bulletin boards, leave one whenever the opportunity arises.

Letterheads - You should have your url and logo on all printed materials that leave your home/office. Have your url stamped on all envelopes and letters and anything else you mail out.

Coupons - Print out coupons that offer discounts or freebies for anyone who visits your site from that coupon. Post these on bulletin boards, put them in all your outgoing mail, etc.

Freebies - Offer freebies from your site that have your url printed on them, such as ink pens, coffee mugs, matchbooks, calendars, etc. Lots of these items get seen by many people.

Find out more about offline promotion:

There are tons of ways to promote your online business offline. Expand on the ideas I have listed and really use your creative imagination. Bring more traffic to your site by going offline!

Terri Seymour owns and operates is a website, ezine and service which provides theresources, tools, guidance and more to help you start, publish and promote your own ezine. You can contact Terri at Subscribe at or visit for lots more info.

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