Small business owners and entrepreneurs are quickly
becoming the dominant business species. Small businesses
create thousands of new jobs each year, while floundering
large companies lay off scores of people.
a new business venture can be an exciting yet risky
project. Our survival guide details the steps to take
to ensure your business not only survives but indeed
Determination - "ARE YOU INSANE?"
Implement your plans with total commitment. Don't give
up even when obstacles seem overwhelming. Starting your
business will instantly make you an outcast. People
whom you love will openly question your sanity. The
anticipated competition will be the least of your worries,
you'll be fighting your friends and family to get your
business going. They will sit and wait expecting you
that doesn't mean they don't love you, but there's no
way to prevent this, it just happens. So be forewarned.
Devotion -"THE LOVE AFFAIR"
Your business should be something that you love to do,
It's this love that will sustain you when the going
gets tough. And it's the love of your product or service
that will make you effective at selling it. Don't attempt
to become an affiliate or sell a product that you have
not used or assessed for its merits. At best you will
be unable to answer legitimate concerns of purchasers
and the worse case scenario is that you will appear
to be a fraud.
this does not discount the fact that the only business
idea that will ever succeed is one that fulfills a need...preferably
a *considerable* need. Therefore if no one wants your
product Your business will never get off the ground.
Dollars- "OOOOH SWEET MONEY"
Getting rich should NOT be your PRIME motivating factor.
Persons who have that mindset will inevitably make short
term decisions for immediate financial gain at the expense
of the long term health of their venture. You will also
have a difficulty motivating employees who don't stand
to profit as much as you do.
Invest all that you can in your business, but be frugal
with what you have at your disposal. Keep in mind that
your business could either triple in size or go belly
up within six months. So it would REALLY be wise to
avoid that TEN year lease you've been considering.
If you are running an Internet based business you may
even dispense with expending money on office space.
Several online businesses are operated successfully
from a spare room or basement.
Dedication- "100 HOUR WEEKS?"
You will have to make some adjustments to your life
when starting up your business. You'll need to work
tirelessly just to keep up with the competition. Twelve
hour days and seven day work weeks are not uncommon
when an entrepreneur is striving to get a business off
Doers- "THE BIG MISCONCEPTION"
Perhaps the biggest misconception about an idea for
a new business is that the idea must be unique. Chances
are that almost any ideas you can think of also occurred
to others. When Einstein was developing his theory of
relativity, another scientist, Poincare' formulated
a similar theory around the same time. History is full
of examples like these.
It's not the idea which is important, they are really
a dime a dozen. What is important is the ability to
take the idea, implement it and build a successful it.
Fleming discovered penicillin by chance but never developed
it as a useful drug. TEN years later, two scientists
unearthed Flemings *mold* , SAW ITS POTENTIAL, and started
treating patients in wartime England. This was a dramatic
medical advancement and saved thousands of lives.
don't wait around trying to develop a unique IDEA. Instead
you should identify a Unique Selling Position (USP)
in order to distinguish your product from your competitors.
Critical Mass - "SIZE MATTERS"
For online businesses which operate from your basement
or from a motor home, it certainly helps to look bigger
than you really are. There's a certain comfort in dealing
with a business that seems established.
You should try to establish 24 hour customer service.
Even if it means answering the phone at your favorite
watering hole. Just try to get away from the background
a separate business line is critical. Attempt to inform
your family that if the business line rings it should
be answered in a professional manner. You really don't
want your loved one picking up the line in the middle
of closing a deal to remind you to take out the garbage.
a logo developed for your business, there are several
sites available that will create a logo for you. Or
find a student from a good graphic design school to
create one. Use your logo consistently, on all your
stationery, packaging and other corporate communications.
advantage of any local business incubators, these operations
offer affordable, flexible leases for start ups. They
will provide anything from office furniture and equipment
to business plans and high speed Internet access. Historically
businesses in an incubator stand significantly higher
chances of surviving.
can get free publicity for your business by contacting
local news media and selling your company as a human
interest story. There are many periodicals looking for
businesses to profile.
your name on TV. We have all seen those morning shows
with live outside feeds. A poster board you hold up
in front of the camera may get you more publicity than
a 30 second commercial.
finally, if you have a web site, ensure you have the
ability to process credit cards. Most Internet transactions
use credit cards to complete a purchase.
The preceding list just scratches the surface of an
entrepreneurs "to do list". The Internet is awash with
information and you can drown yourself in web sites,
magazines and secret membership sites, and still not
learn anything. Why? The Internet is a new and ever
changing phenomenon. Advice that seems fundamentally
sound today can be completely wrong the next day.
you can learn from both the successes and failures of
others and be guided by their experiences. Remember
that no matter what you do, you will never achieve much
success unless you have happy customers, happy workers
and happy suppliers. That means you must have a company
that is perceived as friendly, especially in the area
of customer service.
Heron is the Web site Manager of Irieisle Online a leading
web hosting and design company. Get your FREE domain name
NOW! with your hosting package. http://www.irieisle-online.com/freenameSPECIAL.htm