Sales by Building Credibility
Internet has opened a whole New World of information
and opportunity for all of us. However, it has also
created a breeding ground for scam artists. For this
reason, many Internet users are very reluctant to share
their personal information and order products online.
an Internet entrepreneur, it is your personal responsibility
to ensure that your visitors feel very comfortable with
you and your website. In order to gain your visitor's
trust and confidence, you must build your credibility.
order to establish credibility, you must be willing
to invest in your own domain name and professional web
hosting. Websites hosted on free servers are not taken
seriously and will suffer a serious loss of business.
Your visitors may feel that if you don't have your own
domain, you may not be a credible company. They'll simply
take their business elsewhere.
your visitors with your complete contact information.
This information should include your "real" postal address
and not a Post Office box number. A business that hides
behind a PO box loses credibility. It's perfectly acceptable
to use a PO box as long as you also include your postal
a page to add to your website called "about" and include
all of the following:
A personal or professional biography
- A photograph of yourself
- A complete description of you and/or your company
- Your website and/or company objectives
- Your name, address, phone number and email address
is very important that you include an "about" page,
especially if you're selling a product or service. You
must do everything in your power to put your visitor's
mind at ease.
users are becoming more and more concerned with their
privacy. Create a page on your website called "privacy"
and let your visitors know exactly how you will be using
the information you collect.
page should include all of the following:
- How do you plan on using their information?
- Is their information sold or shared with a third party?
- Why do you collect their email address and how will
it be used?
- Why do you track their IP address?
- Let your visitors know that you're not responsible
for the privacy issues of any outside websites you may
be linking to.
- Why do you use order forms and what do you do with
the information acquired?
- Do you run contests and what do you do with the information?
- Do you have a discussion forum or message board? Let
your visitors know that any information that is disclosed
in these areas becomes public information and they should
- Do you have security measures in place to protect
the loss, misuse and alteration of the information under
your control? If so, let your visitors know.
- Let your visitors know how they can opt out of your
- Provide your visitors with your contact information,
should they have any questions in regard to your privacy
great way to build your credibility is to display your
customer testimonials. Include your customer's name,
email address and web address with each unsolicited
testimonial to increase believability.
can find a nice script that will rotate your testimonials
each day here: http://willmaster.com/master/dailycontent/index.shtml
further increase your credibility, you must completely
remove your potential customers' risk. Provide them
with a solid, no risk, money back guarantee. This will
put their mind at ease by building their confidence
in you and your product. In addition, you must honor
ALL refund requests in a timely manner with complete
matter what you're selling or how great your product
is, you will receive refund requests. It's just a part
of doing business. Don't take it personally or try to
argue the point with your customers, simply give them
a refund. You may be surprised to learn that the customers
who ask for a refund may purchase other products from
you in the future.
times, potential customers will have questions in regard
to your products and services. Create a page on your
website called "feedback" and place a form on this page
to enable your visitors to contact you. It is very important
that you answer these questions as quickly as possible.
Your personal response to your potential customers can
literally determine whether or not you're going to make
feedback form will also enable you to gather testimonials
and receive suggestions to assist you in improving your
website, products or services.
you're processing your customers' orders online, you
must place your order form on a secure server. This
will protect your customers' personal information, while
at the same time, provides them with added confidence
in placing an order with you. In addition, make sure
you let your visitors know that their information will
be processed on a secure server.
taking the time to build your credibility with your
visitors, you will increase your Internet sales considerably.
© Shelley Lowery 2001.
the Author: Shelley Lowery is the author of Ebook Starter
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