Build Your Brand
helps you make sales like owning your own established brand
name. Many times, when you ask someone why they bought from
a particular company, their reply is, "I've heard of them."
make your name familiar to people in your industry. If you have
a medium to large company, make your company name well known.
If you are working solo, you're best bet is to make YOUR name
a household word.
need millions of advertising dollars to do this. In fact, advertising
can run a distant second to the simple methods I'm about to
learning all you can about your industry and the products and
services you sell. More than low price, people like to buy from
someone they can trust to lead them toward a good value.
build your image as a trusted expert by participating in online
discussion groups. Check popular sites, e-commerce providers,
and newsgroups for discussions on your subject. When someone
asks a question, offer an answer along with links to places
where they can get more information.
reach a great many prospects this way, but you CAN make an impression
on other leaders in your business. You will soon find they recommend
you as an expert to others.
Get a web
site that is packed with good information. It is important that
your site looks professional. Find sites whose look you like.
Find out who designed them. Get their designer to build a graphics
template for your site. This can include a logo, a background,
and navigation graphics. You can easily add your own copy, even
use one of the handy online web building systems available (see
our acclaimed system at Bizland.com).
web site listed high on search engines. With tens of millions
of people using major search engines daily, a prominent listing
on even one can send an avalanche of traffic to your site.
Position Gold to build doorway pages and check the inexpensive
shareware selection continuously updated at Tucows.com. You
can get personalized search engine help from experts at WebMarketingNow.com
one page article each month and send it to newsletter editors
and appropriate discussion groups. People automatically respect
an author as an expert. With so many ezines looking for content,
writing your own articles is easy free promotion.
a lot of substandard articles floating around. You can get a
jump on the competition by finding a professional editor to
help you write and/or polish your article. You can find low-cost
help at CheapEditing.com.
anything else, be consistent. Customers and prospects notice
when your name and good information turn up time and again,
year after year
provides marketing advice, copywriting, and promotional packages.
See all his tips to help your business or career at http://DrNunley.com
Reach Kevin 801-328-9006.