5 New Ideas
For Using Autoresponders To SuperchargeYour Marketing
Efforts And Create Powerful Customer Relations
heard the experts say that a prospect usually needs
to be exposed to an offer at least three, sometimes
as many as seven, times before a decision is made to
buy a product or service. To offline businesses, accomplishing
this through direct mail and telemarketing can be both
intimidating and expensive.
is where online businesses have a distinct advantage,
through the use of autoresponder technology. This technology
forms the backbone of many of today's online fortunes.
basic concept behind an autoresponder series, sending
a series of scheduled messages to convince a customer
to take action, is easy to understand. But determining
how to write one, or WHAT to write, often isn't so clear.
the basics...every autoresponder series must include:
*Personalized Messages, Both in the Subject Line and
in the Body Copy
*Back-end, Upsell Offers
you'll find samples of proven autoresponder series and
messages. But this article is about new applications,
which we'll now dive into:
Deliver a multi-part salesletter. Remember that long
piece of art you slaved over, aka your sales letter?
You could break it up, as an ongoing series of weekly
messages for an instant autoresponder series. You could
also offer links in each, pointing back to your website
to view the entire document.
you could send a sequence of different letters with
each one promoting a different benefit of a selected
product or service. Finally, you could send different
variations of the original letter. Think creatively!
if you're really pressed for time, just put 'Second
Notice' in the subject line, and resend the original
remember to always focus your messages to emphasize
'what's in it for them,' showing what pain or problem
your product/service solves.
Deliver a multi-part training or coaching course. Yes,
this can be done on autoresponder. Again, the key is
that the delivered information must be perceived as
Deliver evergreen information in the form of an ezine
or newsletter. By offering value, and keeping you top-of-mind,
this leads to a stronger customer relationship. When
you have to choose between reading a message from someone
you know and trust, and one from someone you don't,
most will choose the friend, right?
autoresponders to help create that bond-- this could
lead to more sales!
Make existing customers feel special by developing a
autoresponder series that offers a 'members only' exclusive
of product bundles, limited-time discounts, holiday
or seasonal promotions, etc.
Create a separate autoresponder series to 'upsell' paying
customers on increasingly expensive product offerings.
Never assume that they're automatically done with just
one purchase! Don't underestimate a customer's ongoing
desire for high-quality products and services.
last idea for a creative use of autoresponders - timely
customer relations. If you find that the same questions
are being asked over and over by your visitors, assemble
their answers and load them into an autoresponder. Then
add a place on your site to click for 'Answers To Frequently
Asked Questions.' This will save a huge amount of time
and energy, leaving your time open to come up with new
remember to provide a way for customers to contact you
directly, in the event that the FAQ's didn't answer
many other autoresponder campaigns or applications can
you think of?
Morrow is president of Ideal Marketing Corporation. She
specializes in p. r., information marketing and creating
cashflow systems. Her newsletter, IDEALProfits, is read
in 12 countries. Subscribe, and receive the co-brandable
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